Answer:
Step-by-step explanation:
In B2B marketing, the decision-making process is typically most complex and elaborate in the case of a new buy. This is because the buyer is typically making a decision about a product or service that they have not previously purchased, and therefore must research and evaluate a range of options before making a decision. The process may involve multiple stakeholders, including decision makers, influencers, and users, and may require a thorough analysis of the costs and benefits of different options.
In contrast, a straight rebuy refers to a situation in which a company is simply purchasing the same product or service that it has purchased in the past, with no major changes or modifications. This type of decision is typically less complex and elaborate, as the company has already familiarized itself with the product or service and is simply repeating a previous purchase.
A modified rebuy refers to a situation in which a company is considering purchasing a similar product or service to one that it has purchased in the past, but with some modifications or changes. This type of decision may be more complex and elaborate than a straight rebuy, but less so than a new buy.