Answer:
The concept of country of origin effect refers to the influence that the perceived country of origin of a product or service has on a consumer's evaluation and decision-making process. This can include factors such as the consumer's perceptions of the quality, reliability, and value of the product, as well as their perceptions of the country itself, including its culture, economic and political systems, and image.
In the conduct of international business, the country of origin effect can have a significant impact on the success or failure of a product or service in a particular market. For example, products and services from developed countries are often perceived as being of higher quality and more reliable than those from developing countries, which can make it difficult for firms from developing countries to compete in international markets.