Question

Which of the following is a function of an integrated marketing communications system?

a. designing products using environmentally-friendly techniques
b. sharing company forecasting details with shareholders
c. allowing suppliers or vendors to manage the inventory of products
d. delivering a consistent message on the product to each brand contact
e. controlling production levels by feedback received from customers

Answer 1

d. delivering a consistent message on the product to each brand contact

Step-by-step explanation:

An integrated marketing communications (IMC) system is a strategy that coordinates all of a company's communication channels and messages to deliver a clear, consistent, and compelling message to its target audience. This includes marketing, advertising, public relations, corporate communication, and sales promotion efforts. IMC seeks to ensure that all brand contacts, including advertising, sales promotions, public relations, and direct marketing, are consistent and reinforce each other, resulting in a cohesive and unified brand image.