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Because a brand name is already well established, a firm can spend ______ resources to develop consumer brand awareness when introducing a brand extension.
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Because a brand name is already well established, a firm can spend ______ resources to develop consumer brand awareness when introducing a brand extension.

User Bastiaan Linders
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1 Answer

13 votes

Answer:

Investment

Step-by-step explanation:

User Seeta Somagani
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