what is a media buyer? the knowledge of reading rate cards and analyzing circulation is not required for media buyers. media buyer refers to a person in charge of negotiating and contracting with the media.

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asked Apr 20, 2023 161k views

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what is a media buyer? the knowledge of reading rate cards and analyzing circulation is not required for media buyers. media buyer refers to a person in charge of negotiating and contracting with the media. the degree of specialization of a media buyer depends solely on the size of the advertiser. media buyers of small advertising agencies tend to specialize in a particular medium to increase their profits. media buyers do not specialize in any medium in order to be flexible.