Answer:
"yellow journalism" refers to a type of sensational, biased, and often unethical reporting that was characterized by sensational headlines, elaborate illustrations, and a focus on crime, scandal, and sensationalism.
Step-by-step explanation:
Newspapers owned by Pulitzer and Hearst in the 1890s engaged in "yellow journalism" in order to increase circulation and boost profits. "Yellow journalism" refers to a type of sensational, biased, and often unethical reporting that was characterized by sensational headlines, elaborate illustrations, and a focus on crime, scandal, and sensationalism. The term "yellow journalism" was coined in reference to the yellow ink used in the newspapers of the time, which was meant to grab the attention of readers and draw them in.
Pulitzer and Hearst were two of the most prominent newspaper publishers of the time, and they engaged in "yellow journalism" as a way to outdo each other and win readers. Both men were known for their sensational headlines and their use of graphic illustrations to illustrate stories, and they often covered stories in a biased manner in order to advance their own political agendas.
One of the main reasons that Pulitzer and Hearst engaged in "yellow journalism" was to boost circulation. In the late 19th century, the newspaper industry was highly competitive, and publishers were constantly looking for ways to attract readers. By sensationalizing their stories and using catchy headlines and illustrations, they were able to draw in a larger audience and increase their circulation.
Another reason that Pulitzer and Hearst engaged in "yellow journalism" was to boost profits. By attracting a larger audience, they were able to charge more for advertising, which was a major source of revenue for newspapers at the time. In this way, "yellow journalism" helped to drive profits for both publishers.
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