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identifying which potential customers within the firm's target market have not only a desire for the product but also the authority to purchase it and the resources to pay for it is a process called
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identifying which potential customers within the firm's target market have not only a desire for the product but also the authority to purchase it and the resources to pay for it is a process called

User Jingx
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Identifying which potential customers within the firm's target market have not only a desire for the product, but also the authority to purchase it and the resources to pay for it is a process called qualifying.
User Paras Gandhi
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