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9. Why are cultural differences an important factor when adapting products for new overseas markets?

User Alysse
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Answer: Cultural differences is an important factor when adopting product for new overseas market because every culture has its own unique feature and characteristics. If the product is not as per the local culture the chances of failure may be very high. For example when McDonald's came to India it came up with the concept of Mc Aloo tiki burger.

Explanation: Hope the explanation above was helpful

User Arnaldo
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