Answer:
The bag-wrap campaign is a unique, never-before seen offer in Gauteng. The PR strategy applied offers a free value-add to travellers bound for OR Tambo International Airport. The value-add enhances brand affinity with existing Gautrain users and attracts new users to the service by offering a financial-saving that makes using the Gautrain to the OR Tambo International Airport an affordable means of transportation. The unique value-add provided, not only saves Gautrain users money, but provides a quick and easy service that is highly applicable to OR Tambo users.