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The stage in the new product development process that consists of preliminary testing of a new product idea (rather than the actual product) with consumers is called:
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The stage in the new product development process that consists of preliminary testing of a new product idea (rather than the actual product) with consumers is called:

User Saman Jahangiri
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Answer:

a concept test

Step-by-step explanation:

User Karthik Kolanji
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