Question

Marketing Research (1)

1. Which question isn't collecting qualitative data?

* Why should phone be banned during school?
* Do you like chocolate or vanilla, yes or no?
* Describe the kind of toppings you like on your pizza.
* How should you discipline a child?



2. The group of people who represent the target markef and are taking part in a research study is ……

* Interviewees
* first responders
* target market
* sample


3. All the following are advantages of a survey EXCEPT

* can collect data on large samples
* data collected is always honest and reliable
* Quick
* Easy to analyze


4. Which of the following questions is market research not likely to find an answer to?

* Would consumers be likely to buy my product?
* What price would consumers be likely to pay?
* Which businesses will be the main competitors?
* Which method of production should I use?


5. Which of the following is an example of a primary data source

* sales reports
* inventory reports
* survey
* expense reports



6. What is an example of validity?

* A set of questions that vaguely answer the company's question.
* A set of questions fully answering what the business wants to know about a target market
* A set of questions that are poorly written
* Along survey asking the consumer random questions



7. What is the first step in the marketing research process?

* Analyze results
* Experiment
* Defining the problem
* Conduct a survey



8. Carolyn is planning on releasing a new product in her candy business and making a survey, What type of research is this?.

* Product placing
* Qualitative research
* Media research
* Quantitative research



9. In market research, a sample is defined as………

* A group selected from all the potential product consumers
* all the potential consumers of a product
* a trial of the product so that consumers can test it at home
* A gift to the consumer

Answer 1

1. Which question isn't collecting qualitative data?

Answer: B. Do you like chocolate or vanilla, yes or no?

Explanation: That question is not collecting qualitative data. This is a quantitative question, as it requires a yes or no answer.

2. The group of people who represent the target market and are taking part in a research study is ……

Answer: A. Interviewees

Explanation: Interviewees are those who are taking part in a research study and answer questions from the researcher to gain an understanding of the target market.

3. All the following are advantages of a survey EXCEPT

Answer: B. Data collected is always honest and reliable

Explanation: This is not necessarily an advantage of a survey as respondents may not provide honest answers or the data may be unreliable due to inaccurate responses.

4. Which of the following questions is market research not likely to find an answer to?

Answer: D. Which method of production should I use?

Explanation: Market research is focused on understanding customer needs and analyzing customer behavior, not determining an internal business strategy such as the best method of production.

5. Which of the following is an example of a primary data source

Answer: C. survey

Explanation: Primary data sources refer to data that is collected directly from its source. In this case, the data would be gathered through surveys given to a group of people.

6. What is an example of validity?

Answer: B. A set of questions fully answering what the business wants to know about a target market

Explanation: Validity is the accurate and precise measurement of what a survey or test is designed to measure. A set of questions that fully answer what the business wants to know about a target market would be considered valid.

7. What is the first step in the marketing research process?

Answer: C. Defining the problem

Explanation: This involves clearly identifying and assessing the current situation in order to determine what data needs to be collected and analyzed in order to answer the research question.

8. Carolyn is planning on releasing a new product in her candy business and making a survey, What type of research is this?

Answer: D. Quantitative research.

Explanation: Quantitative research is a type of research that collects data in numerical form and then uses statistical analysis to draw conclusions about that data. In this case, Carolyn is using a survey to collect data which she can then analyze to understand how successful her new product will be.

9. In market research, a sample is defined as………

Answer: A. A group selected from all the potential product consumers

Step-by-step explanation: In market research, a sample is defined as a subset of a population that is chosen to represent the entire population in order to study it. A sample can be used to measure and better understand the opinions, behaviors, and characteristics of the entire population.

If you have any additional questions or need further assistance, please let me know.