The strategy being used by Frolik Foods is likely a combination of global standardization and localization. In a global standardization strategy, a company develops standardized products and processes that are used in all of its operations around the world. This can include standardized recipes, as in the case of Frolik Foods, which develops its recipes in the United States and then transfers them to its outlets in Germany.
At the same time, Frolik Foods is likely to adapt some of its recipes and processes to the local market in Germany, in order to meet the specific tastes and preferences of consumers there. This is known as a localization strategy, in which a company adapts its products and operations to the unique characteristics of a particular market. A transnational strategy, on the other hand, involves combining elements of global standardization and localization to create a unique approach that is tailored to the needs of each individual market.