Question

The December Customer Survey indicates how customers perceived the products in the segment. The survey evaluates the product against the buying criteria. Zero indicates the product met none of the criteria as of December 31, however it had a higher score earlier in the year. Which of the following conditions does not contribute to a perfect score of 100 for a product?

1) Product was priced at the bottom of the range.
2) Product was perfectly positioned (because the segment moves each month, this can occur only once each year).
3) Product had 100% Awareness and 100% Accessibility.
4) All of these are required for a 100 customer satisfaction.

Answer 1

2) Product was perfectly positioned (because the segment moves each month, this can occur only once each year).

Step-by-step explanation:

The following conditions that contribute 100 as a perfect score is

a. The product should be priced at the bottom range

b. The product contains 100% awareness & 100% accessibility

c. The customer satisfaction needed 100

But the product that is perfect positioned so the same would not be contributed as 100%

Since ages & distance from the ideal spots varies so the score varies month to months