One motive for imperialism that can be seen in this resource is economic gain. The advertisement for the Singer sewing machine suggests that the company was interested in expanding its market to new regions, such as Zululand, in order to increase its profits and revenue. This is an example of how businesses and industries can benefit from imperialism by gaining access to new markets and resources.
Another motive for imperialism that can be seen in this resource is cultural superiority. The image of the six people from Zululand with the Singer sewing machine implies that the use of this machine is a sign of progress and modernization. This suggests that the company and perhaps wider Western society viewed the use of sewing machines as a marker of cultural advancement, and that they saw themselves as superior to the people of Zululand. This is an example of how imperialism can be motivated by a belief in the superiority of one's own culture and the desire to impose or spread that culture to other parts of the world.