Question

suppose an analyst wanted to determine whether or not dollars spent on advertising, number of sales people, number of new products introduced, and dollars spent on research and development were contributing to the growth in company market share. which of the following procedures would be most appropriate? conjoint analysis cluster analysis perceptual mapping regression analysis

Answer 1

The most appropriate procedure in this situation would be regression analysis. Regression analysis is a statistical technique that can be used to identify the relationship between a dependent variable (such as company market share) and one or more independent variables (such as advertising spend, number of sales people, etc.). It can help determine which of the independent variables are contributing to the growth in market share, and to what extent. By contrast, conjoint analysis, cluster analysis, and perceptual mapping are all techniques that are used to analyze consumer preferences and perceptions, rather than to identify relationships between variables.

Step-by-step explanation: