Answer:
The category of leads typically encompasses five competencies, which are:
- Inbound marketing: This involves attracting customers to your business through various online and offline channels, such as social media, search engine optimization, content marketing, and advertising.
- Outbound marketing: This involves actively reaching out to potential customers through methods like cold calling, direct mail, and email marketing.
- Sales: This involves the process of persuading potential customers to purchase your product or service.
- Customer service: This involves providing support and assistance to customers who have questions or issues with your product or service.
- Lead management: This involves tracking and managing leads throughout the sales process, from initial contact to conversion. It is important to have a system in place to properly manage leads to ensure that they are being followed up on and converted into customers.