Question

Gabrielle is a retailing and consumer sciences major and plans to pursue a career in fashion design. She enjoys setting the trends for her friends and owns approximately 50 pairs of shoes. She loves shopping for shoes on Zappos, a popular online retail store that is a subsidiary of Amazon. Zappos offers millions of styles of shoes, but Gabrielle can simplify her search through the use of filters. She can filter the search by style, color, material, brand name, and heel height in order to reduce the number of shoes that appear in the search results. Zappos is taking advantage of _____, one of the characteristics of online media.

Answer 1

Control

Step-by-step explanation:

The Social Age is a new division or an era whereby individuals engage in networked communication, collaborate across boundaries, and solve problems. The social media is used for interaction, buying and selling.

Social Media Characteristics includes:

1. Identity- users reveal identity through profiles

2. Conversations- communicating

3. Sharing- exchanging and receiving content

4. Presence- if others are available, accessible and others.

The social media marketing has been built to suit customer preference and allows customers to exercise some measure of control over want they want to view, see buy and others.