Answer:
The answer is C
Step-by-step explanation:
Some strategic plans contain a purpose statement instead of a mission statement. Other plans may contain both a mission statement and a purpose statement. This can cause some confusion during strategy days and also for employees seeking to execute on the strategic plan. If you are starting with a blank sheet, planning your future strategy, it can be even harder not to confuse mission and purpose.
So, what is the difference between the two? Do you even need both?
A purpose statement provides the reason or reasons you exist. It is about why you exist, whereas the mission is about what you do and for whom. This distinction is often difficult to extract from strategic plans or corporate websites. For example, the Oz Harvest Impact Report 2021 refers to four impact areas being Feed, Educate, Advocate and Innovate. This could be why they exist. Nike refers to the original goal of serving athletes and their website lists three areas of impact: ‘People, Planet and Play’ which informs their impact report.
The sharp focus on Environmental and Social Governance means stakeholders are demanding to know what your organisational purpose is so that they can judge if there is a values alignment. No articulated purpose is an opportunity missed to communicate with your stakeholders be they customers, suppliers, investors or staff. Further, a clear purpose on your organisational why can provide a compass, as the mission is executed.