Final answer:
Advertising techniques discussed include associative learning, highly crafted TV commercials, and synergistic advertising practices, which involve consistent messaging across various platforms.
Step-by-step explanation:
The question asks about the techniques used in advertising. There are several methods advertisers use to engage and persuade consumers. One common technique mentioned is the use of associative learning, where desirable attributes, such as an attractive model, are paired with the product to enhance its appeal. Additionally, the constant development of technology and media platforms requires advertisers to find innovative ways to reach consumers, leading to the rise of synergistic advertising practices. This type of advertising ensures consistency of the promotional message across different mediums. Another noteworthy method includes the strategic use of highly crafted TV commercials, especially in political campaigns, which can range from endorsing a positive image to executing negative ads that target opponents. Such techniques are designed to grab the viewer's attention and leave a memorable impression of the product or candidate being advertised.