Question

gators, inc., a store that specializes in university of florida merchandise, centered its marketing plan on the objective to increase sales by 50%. this was based on the assumption that the gators would be playing in the national championship game. because of the unexpected firing of coach zook and the not-so-hot season, gators, inc. set its objective too high. fortunately, gators, inc. included an alternate way to increase sales by 30% into its marketing plan, just in case the football team was not as successful as anticipated. this is an example of:

Answer 1

This is an example of contingency planning in business, where an alternate objective is included in the marketing plan to account for unexpected events.

Step-by-step explanation:

This is an example of contingency planning in business. Contingency planning involves preparing for unexpected events or situations that may impact the achievement of goals and objectives. In this case, Gators, Inc. set their objective to increase sales by 50% assuming that the Gators would be playing in the national championship game. However, due to unexpected events such as the firing of Coach Zook and a not-so-hot season, they were not able to achieve their initial objective.

Fortunately, Gators, Inc. included an alternate objective in their marketing plan to increase sales by 30% in case the football team was not as successful as anticipated. This alternate objective provided them with a backup plan to still work towards increasing sales, even if their initial objective was not achievable. This demonstrates their ability to adapt to changing circumstances and make adjustments to their goals and strategies.