Question

Toyota introduced a new mid-sized SUV, which it priced at $30,000. However, many customers did not want to buy this new model because many competitors were offering a similar car for $27,000. Therefore, Toyota informed its prospective customers that in addition to the equivalent cost of the car, they were also receiving services above that of the competition. Toyota's car care service is valued at $4,000 and the extended warranty is valued at $2,000. Therefore, when buying the Toyota SUV for $30,000, the customers are actually receiving a discount of $3,000. This technique is known as

Answer 1

Unbundling price

Step-by-step explanation:

Unbundling price is a marketing tool in which customers are informed about the value by break downs of the cost. In the given scenario Toyota has also used this marketing technique. It has informed its customers about the value they are given by breakdowns of the services they are offered against price.