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5 votes
Which of the following marketing messages are consumers most likely to trust?

A. ATV commercial
B. An article about the company in a city newspaper.
C. An Internet advertisement
D. A phone conversation with an employee of the company

User KBJ
by
3.3k points

1 Answer

6 votes
B) an arrivals about the company in a city newspaper.


An article about the company in a city newspaper would be more trusted by the consumers.
The article or news in the newspaper is a reliable source for gaining information as people usually perceive that information on TV and the internet is mostly comprised of fake news.
Thus, newspapers are trusted for their accurate and unbiased information especially in rural regions and elderly people as newspapers have a wide distribution channel.
User TimChang
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