Question

Which statement refers to the click-through rate method of measuring advertisement effectiveness?

A.
When someone clicks on an advertisement, the browser reports
the date and time of this action to the website owner.
B.
The greater the number of clicks an advertisement receives,
the more successful the ad is.
C.
The method assesses the type of advertisements a person
might like to view.
D.
The tool provides real-time data about browsing details.

Answer 1

The click-through rate method of measuring advertisement effectiveness is based on the number of clicks an advertisement receives.

Step-by-step explanation:

The click-through rate method of measuring advertisement effectiveness refers to option B: The greater the number of clicks an advertisement receives, the more successful the ad is.

Click-through rate (CTR) is a metric used to measure the success of an online advertisement. It calculates the percentage of people who click on an ad after seeing it. The higher the CTR, the more effective the ad is considered to be.

For example, if an ad receives 100 clicks from 1000 impressions, the CTR would be 10%. A higher CTR indicates that the ad is resonating with the target audience and generating more interest.