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What are the steps (in sequence) involved in the consumer decision making process? Briefly explain how the retailer can develop strategies during each step so that the customer favors the retailer
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16 votes
What are the steps (in sequence) involved in the consumer decision making process? Briefly explain how the retailer can develop strategies during each step so that the customer favors the retailer

User Alexdmejias
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1 Answer

16 votes
16 votes

Answer:

Problem recognition: Recognizes the need for a service or product

Information search: Gathers information

Alternatives evaluation: Weighs choices against comparable alternatives

Purchase decision: Makes actual purchase

Post-purchase evaluation: Reflects on the purchase they made

Step-by-step explanation:

there are 5 steps in the consumer decision making process.

User Anurag Ranjan
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