Answer: a clear, distinctive, and desirable understanding of their products relative to competing products.
Step-by-step explanation:
Marketing mix is regarded as the foundation model for every business as it's based on the product, the price, place, and also promotion. Marketing mix is the marketing tools sets used in pursuing the marketing objectives of s company.
For each target market, General Imaging Corporation, a manufacturer of imaging equipment, will engage in positioning, adjusting their marketing mix variables in order to give customers a clear, distinctive, and desirable understanding of their products relative to competing products.