The brothers Maurice and Richard McDonald opened their first place in 1940. It was at first a drive-in that had a ton of items. After 8 years, the brothers decided to renovate the business and created McDonald's. It was a small restaurant that was made to produce a ton of food at a low price. So, they limited the menu to some food (hamburgers, fries..) and has a self-serve counter so that the customers would have their food in a short and quick period, and in order not to hire as much as waiters. McDonald’s was a big success which proceeded to evolve into a franchise program.