Question

Type the correct answer in the box.

Identify the marketing research technique implied in the scenario.
A toothpaste manufacturing company has created a new ad for their product to air on television. After the ad airs, bcthey intend to show the ad to a certain
number of customers and then ask them for their feedback regarding the ad. This company is engaging in the _____________
market research technique.

Answer 1

The marketing research technique implied in the scenario is consumer feedback.

Step-by-step explanation:

The marketing research technique implied in this scenario is consumer feedback. The toothpaste manufacturing company intends to show the ad to a certain number of customers and then ask them for their feedback regarding the ad. This feedback will provide valuable insights about the effectiveness of the ad and help the company make improvements if needed.