Question

"You won't believe THIS hack for younger-looking skin. Follow our routine to look like a teenager again and to live your best life!"

Which rhetorical appeal makes this clickbait ad effective?


A. Pathos
B. Logos
C. Ethos
D. Kairos

Answer 1

A. Pathos

Step-by-step explanation:

Pathos involves the use of emotions or an appeal to the imagination to provoke a response. For contrast, Logos appeals to reason/logic, Ethos leans on the qualifications/credibility of the author, and Kairos refers to the timeliness of an argument.