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What is the difference between internal market research and external market research?
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What is the difference between internal market research and external market research?

User Enza
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26 votes

Answer:

Internal research is research within the company itself. External research is conducted outside of the business, like looking at competitors.

Step-by-step explanation:

An external analysis looks at the wider business environment that affects your business. An internal analysis looks at factors within your business such as your strengths and weaknesses.

User Derpoliuk
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