To determine the price per fluid ounce, the first step is to convert the volume of 15.5gallons to fluid ounces.
The unit equivalency is: 1 gallon is equal to 128 fluid ounces
To express 15.5 gallons in fluid ounces you have to multiply them by 128:

So, 15.5 gallons is equal to 1984 fluid ounces.
Now you know that the keg, which contains 1984 fluid ounces cost $24, using cross multiplication you can determine how much does one fluid ounce cost:
1984 fluid ounces ______ $24
1 fluid ounce ______ $x
Both relationships are at the same ratio so that:

The price per fluid ounce is $0.012