Question

Strong brand names: multiple choice 1 are easy to create. guarantee brand loyalty. guarantee product quality. act as a signal of quality. A negative impact of branding is that: multiple choice 2 it makes firms with no reputation more competitive. it may create false perceptions about product differences. it provides additional information to buyers. it may encourage firms to create quality products.

Answer 1

1. Strong brand names:

guarantee brand loyalty.

2. A negative impact of branding is that:

it may create false perceptions about product differences.

Step-by-step explanation:

Brand names differentiate the products and services of competitors providing similar goods and services. It is usually represented as a logo. To make the brand name strong, the brand should reflect the style of customer services, marketing materials, and advertising chosen by a particular company in a competitive market.