1. because A is more negative than B. A is -1000 V (we can imagine that A has excess 1000 electrons), in other, B which +3000 V can be assume that B need 3000 elctrons to be neutral. So, the electron will flow from A to B.
2. Electrons being negatively charged flow from the negative terminal to the positive terminal of the voltage source. So, the actual direction of current should be from negative to positive terminal. However, the conventional direction had already been established. So, the current flow is considered in the direction opposite to the direction of flow of electrons. (from topperlearning dot com)