Question

Yoyodyne is a multinational communications and information technology corporation. Its principal products are mobile telephones and tablets. It recently announced on its website that customers can suggest ideas for its upcoming product model. Contributors of short-listed ideas will be adequately rewarded. In this case, Yoyodyne is using ________ to generate new product ideas.

Answer 1

b) crowdsourcing

Step-by-step explanation:

Analyzing the information about the issue, it is correct to say that the multinational Yoyodyne is using the crowdsourcing model, which is a practice of recruiting volunteers to generate new ideas. This practice can confer many advantages for organizations, such as problem solving and innovation from a new perspective and at a lower cost, which can contribute to the success of an organizational campaign. Another advantage of the application of crowdsourcing is the engagement of your target audience, who feel part of an important project and increase their perception of the brand, generating greater loyalty and satisfaction.