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How does a realistic market potential estimate affect small business success?
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32 votes
How does a realistic market potential estimate affect small business success?

User Pierre Jouvelot
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17 votes

Answer:

Estimating market size is a crucial first step in the development of any startup or small business. And it really doesn't matter what industry you're in — or want to be in — getting an accurate picture of your market size reveals insights that can drive both the present and future success of your business.

User BrownChiLD
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