Question

Justin’s Maple Almond Butter + Pretzels is sold in a single-serving molded plastic package designed to keep the almond butter and pretzels fresh. Additionally, the packaging is designed in a way such that pretzels can be easily and neatly dipped into the almond butter during consumption. This is an example of the ______ of packaging.

Answer 1

functional benefit

Step-by-step explanation:

It is correct to say that Justin's Maple product packaging is a functional packaging, as it provides added benefits to the organization's products. From the information in the question, we can see the functional attributes of the packaging, which are designed to keep almond butter and pretzels fresh, in addition to providing a greater experience while consuming the product.

Therefore, functional packaging is one that increases the value of the customer's perception of the aggregate and functional benefits of packaging. This is a strategy of generating value for consumers and differentiating it from the competition, increasing the organization's competitiveness and its positioning in the market.