Final answer:
MJA, Inc. must focus on differentiating their PCs by offering performance, reliability, user experience, and value. Key product decisions include design, production process, pricing, and labor. A cost/benefit analysis can guide them in balancing costs with desirable gains in a competitive market.
Step-by-step explanation:
When MJA, Inc. considers the benefits their computers provide to consumers, the company must focus on what differentiates their PCs in a competitive market. Users typically seek benefits such as performance, reliability, user experience, and value for money. Product decisions that are important in the planning process include:
- Design and features that meet consumer and business needs.
- Choosing components that ensure a balance between cost and performance.
- Considering the production process for efficiency and scalability.
- Assessment of market structure to set a competitive price.
- Determining the appropriate quantity of labor for optimal production levels.
To stand out, MJA, Inc. needs to engineer PCs that not only cater to the current needs of consumers but also consider potential changes in the market, like shifts in consumer preferences or new regulations. Engaging in a cost/benefit analysis can aid in making decisions that balance what is sacrificed with what is gained. Ultimately, the right mix in the product planning process will help MJA, Inc. succeed in the PC industry, which is characterized by short lifecycles and a high level of competition.