According to the Law of Conservation of Mechanical Energy, if there are no external or non-conservative forces acting on a system (such as friction), then, the total mechanical energy of the system remains constant.
The mechanical energy of a system is the sum of its kinetic energy K and its potential energy U:

The kinetic energy of a particle with mass m and speed v is:

And the potential energy of a particle with mass m located at a height h is:

Where g is the acceleration of gravity on the surface of Earth.
When the roller coaster car is located at the top of the 30.00-meter hill, its kinetic energy is 0 and its potential energy is:

Then, the total mechanical energy of the roller coaster car is:

On the other hand, the potential energy of the car when it is halfway down is:

Since the total mechanical energy is the same, we can find the kinetic energy of the car when it is halfway down using the law of conservation of mechanical energy:

Therefore, the potential and kinetic energy of the car when it is halfway down the hill at a height of 15.0 meters are:

Using PE for potential energy and KE for kinetic energy:

Therefore, the correct choice is the second option.