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. Submit the names and phone numbers of the two people you spoke with. The people you speak with cannot be class members. a. Person 1: b. Person 2: 2. Ask your consumers what comes to mind and discuss the types of memories/images that are evoked. 3. Explain how these associations might be employed in the product’s promotional strategy. 4. Discuss the effect of perception on consumer purchasing behavior.

User Shigg
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13 votes

Answer:

Answer is explained in the explanation section below.

Step-by-step explanation:

Person 1:

Name: John Smith,

Phone Number: 00(008)11113333

These are hypothetical numbers and names of the persons.

I've shown that person different photos of Nike's product – Shoes. The person knows several things from the images I've shown him, which are as follows:

Nike has developed shoes that can assist people in a variety of demanding roles, as our personality and behaviors are in many ways influenced by our feet. As a result, shoes play a diverse role in people's lives, and they should not be avoided.

Nike is promoting their brand value by offering shoes that are suitable for an athlete's game and lifestyle.

Nike also promotes a variety of athletes and sportspeople for marketing purposes.

Person 2:

Name: Lilly Wood,

Phone Number: 00(008)1915778

I've seen a variety of images of products synonymous with – Dresses such as Shirts, T-Shirts, Trousers, and Winter Coats, all of which are sold by the company H&M.

The individual can comprehend a variety of items that have been demonstrated to him, including the following:

H&M has a variety of items in the Apparel and Clothing sector that are highly recommended for lifestyle and everyday use.

People enjoy shopping at their store or outlets because they can find a wide variety of styles and collections with a distinct trendy approach.

These connections may be used in a product's advertising campaign, as seen below:

A brand or organization may conduct a survey to obtain feedback from consumers about how their goods are used and how well they are tailored to their needs.

Knowing both of these issues helps them to customize choices and meet consumer needs; however, businesses should appreciate differentiation strategy and create their own; they should also consider how consumers react to such strategies and what kind of customization or improvements can be made in the future.

Pricing plays an important role here; advertising strategies are influenced by pricing and people's purchasing power. A niche market approach may be used by a brand or business to analyze and consider the condition of consumers, and then set the best pricing, which will have a positive effect on revenue generation.

Perception's Influence on Consumer Buying Behavior:

Consumers' purchasing behavior is affected by perceptions of brand image and value such as product quality, whether such products have fulfilled customers' choices or not. Perception can be improved in many ways, for example, by fulfilling quality and fitting requirements, working on customization, and building more confidence in customers' minds.

User Fabio K
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