Answer: Including performance tests, polls, or awards.
Listing names of satisfied users
Step-by-step explanation:
For every business, it is important to build ones credibility as this is vital on keeping ones customers and clients. A credible organization is trusted and respected.
The techniques that can be used to overcome resistance and improve the credibility of a product include having performance tests, polls, or awards and also listing the names of satisfied users.
Sending unwanted merchandise and also using a celebrity name without authorization is bad for one's business as it will have a negative effect on the business credibility.