The transformation

describes a vertical stretch by a factor of 3 as we can note on the following picture:
A vertical compression occurs when the factor is between 0 and 1, for instace, if the factor is 1/4 instead of 3, we have the purple graph g(x):
In the case m(x) =f(3x), we have

which is equivalent to

then, in this particular case, the graphs of 3f(x) and f(3x) will be the same.