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17 votes
17 votes
Classify the customer buying motive as rational or emotional.

A person pays to join an exclusive country club.
rational
emotional

User Saliom
by
3.0k points

2 Answers

16 votes
16 votes
this is emotional because they are doing it just because it is something they want
User Andriy Makukha
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3.4k points
25 votes
25 votes

Answer:

Emotional because joining such a club wont benefit him economically, only his prestige

User Fejs
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3.1k points