The point of this exercise is to find the factorization of the polynomial on the left:

Its factorization has the form:

where the first sign (red +) coincides with the first + above, and the second sign (green -) coincides with the product between the signs above (red + by the green - ). Now, we must find the missing (two) numbers a_1 and a_2. These numbers must satisfy:

Solving this system "by eye", we get

Then, the factorization is

The answer would be C if there were a 13 instead of 12.