Question

If your company uses a non-price competition strategy what should you focus on

A. lowering prices
B. differentiation
C. creating direct competitors
D. the public sector

Answer 1

B- differentiation

nonprice competition strategy refers to strategy to win a business competition that does not involved lowering price of the product.

Businesses mostly do this using differentiation strategy, which is increasing the different variety of product that they sell in the market.