There are 2 and a half hours between 11:00 am and 1:30 pm. This is equivalent t o 5 periods of 30 minutes
cells | periods of 30 min
2 | 0 (11:00 am)
3*2=6 | 1 (11:30 am)
3*6=18 | 2 (12:00 pm)
3*18=54 | 3 (12:30 pm)
3*54=162 | 4 (1:00 pm)
3*162=486 | 5 (1:30 pm)