From the information provided,
The initial value is $20. This is because this amount is paid even before the truck is used for any given number of hours.
The function that models the cost of rental is;

The rate of change therefore is 7.5
This is also refered to as the "slope" in math.
The rate of change directly affects the total cost, that is y. Each time the value of x changes, the value of y also changes accordingly.