If two variables x and y are proportional (direct variation), one can be written in terms of the another using a constant of proportionality, which is often represented using a letter k:

Isolate y from the given relationship:

As we can see, the variable y can be written in terms of x through a constant of proportionality equal to 15/4. Then, the relationship is a direct variation. The answer to Question 2 is: yes.
To find the playing time, replace the value of x. Since 1 foot is equal to 12 inches and the equation y=15/4 x works when x is in inches and y is in seconds, replace x=12 to find the playing time in seconds:

Then, the playing time for a tape 1 foot long is 45 seconds. The answer to Question 3 is: 45.