Given a figure with an area A, if we use a scale factor of b on its dimensions, the new area A' will be:
Now, if we have a unitary circle (radius = 1) of area A, the scale factor to go to a circle of radius r will be r, because 1*r = r. Then, using the equation above:
Additionally, we know that the area of the unitary circle is:
Finally, we conclude: