Explanation:
the currency does not matter (only if we get into any fractions of the main unit and have to name the fractions properly). % is usually about the number itself.
so,
5480 = 100%
1% = 100%/100 = 5480/100 = 54.8
10% = 1% × 10 = 54.8×10 = 548
and so,
£5480 - 10% = 5480 - 548 = £4932
if course, because of the special number 10% we could have gotten the answer faster, but I wanted to show you the full line of thinking when dealing with %. and needed when the number is not so nice.