The representative took a sample to estimate the proportion of customers that do not subscribe to movie channels.
He took a sample from the customer base and the sample proportion he gets is 22% (p = 0.22). This sample proportion is an unbiased estimator of the populations proportion, so we can use it to calculate how many customers do not subscribe to movie channels:
Answer: we can estimate that there are 1153 customers that do not subscribe to movie channels.