Final answer:
The advertising agency hired by Home Depot for their southern Maine grand opening represents the source in the communication process, responsible for crafting targeted television ads based on demographic data. This demonstrates the power of multimodal advertisement practices in reaching and engaging the target market.
Step-by-step explanation:
In the context of Home Depot's grand opening in southern Maine where the company hired an advertising agency to develop television ads, the advertising agency represents the source in the communication process. This agency is responsible for creating the message that will be delivered to the audience (potential customers) through the selected communication channel, which in this case is television.
Television advertising has been a highly functional way to meet a market demographic and engage consumers. By using sophisticated demographic data, the advertising agency crafts targeted messages designed to resonate with viewers, from commercials on children's networks to those on Spanish language cooking shows.
The strategies used in these advertising campaigns are a testament to the transformative impact that television and print media have had on consumer behavior and branding, as identified by Naomi Klein and others. The importance of integrating multimodal advertisement platforms — such as print media, television, and digital platforms — cannot be understated in our visually saturated and multifaceted media environment.